Pop+Culture

Marketing versus Racism

= Advertising has always been a ploy to attract customers of all diversities. In the past, marketing was associated with strictly advertising and not including race within it. Most of the marketing back in the 1970’s included the African American race as important and intriguing. People of black color were shown on ads throughout companies showcasing that race truly was nothing to be concerned with. History has shown that the black society was their target for increasing that type of consumers. African Americans were the ones that made companies put them on their covers of ads and magazines. For example: = = = = = = = 

= With the 1970’s and 1980’s being one of the most trying time in our social economy, it seemed as if blacks and whites were both considered as equal in marketing terms. Many of the above ads were placed on buses to attract the black population and the other ads were geared towards both races. This made it seem that the black and white races worked together. Commercials have also contributed to racial issues in the past. Marketing was different back then and it is different now. Here are a few: = = = = = **-This commercial is from"The Confederate States of American" which is a dark mockumentary of the question 'what if the South had won the war?" The importance of advertising within the movie explores society’s actual use of racism to manipulate a targeted audience.** 
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= = =http://www.youtube.com/watch?v=4vAfXNzXueE&NR=1=

= = = = = Today there is a law that prohibits anyone from marketing a particular race. This is considered unacceptable and prejudice. Lots of companies today are advertising to specifically whites and specifically blacks. For the white population, there have been ads surrounding the Abercrombie and Fitch cooperation that show a distinct favor towards whites. In a lawsuit back in 2004 Abercrombie and Fitch had to pay the Hispanics, black, and Asian American’s $40 million because of their discrimination in their advertising and marketing. Even though this law is in effect, companies such as ‘Church’s Chicken and KFC’ you’ll notice there is lack of whites. Other companies such as Gap, Hollister and Talbot’s have always been targeted towards the white population while FUBU is mainly geared towards African Americans. FUBU has claimed that their clothing is “ Urban street wear known for their following among rap artists.” Are they getting smacked by a lawsuit? Probably not. But it goes it show that even though a huge discrimination law is in effect today, the new marketing ploys are trying to generate a more ‘sound’ way of including all types of races. = =Are they getting smacked by a lawsuit? Probably not. But it goes it show that even though a huge discrimination law is in effect today, the new marketing ploys are trying to generate a more ‘sound’ way of including all types of races.=



From: Gap and Ann Taylor Marketing
== Long John Silvers is also targeting their popular black consumers by raising money for towards the black colleges. Evidence has shown though that companies choose their own racial ploy and who they are trying to target to buy their goods. Country music is also geared towards the white population because there has not been a single Black Country artist to date in as much as 30-40 years. Today with the country music singling out mostly Caucasian listeners, Darius Rucker has proven himself to be an outstanding black country artist. This proves that our society is trying to market all types of races no matter what the past has shown in ads or marketing. ==

**The white ideals have not only molded the black community but its marketing has helped them to be proven as one of us. Ads that showcase the one-ness between whites and blacks are trying to come into today’s world but it has shown that the whites have given the Blacks success through marketing and ads today and in the past

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